How To Attract More Preschool Students
If you want your preschool to be a success, you need student to fill those slots. This can be a big task to undertake, as preschool in most areas is not mandatory. It is also not free, and some parents are hesitant to send their children, regardless of the benefits.
How can you attract more preschool students?
Advertise, Advertise, Advertise
No one will come for a tour if they don’t know you are there. You have several ways to advertise. First is online, through listings like your local newspaper’s classifieds. It is usually a small fee to promote a business, and worth it. Craigslist is another possibility, though it is losing its popularity. Having an up-to-date website is also a must these days. Staying relevant towards tech-savey parents is key.
You should also put up banners outside your preschool, put up fliers in local businesses (like coffee shops), and ask other parents already at your school to recommend you.
Consider Your Fee Structure
If you really want to fill your preschool, you may consider lessening your prices, or offering special discounts. Many parents struggle to pay for preschool, and they aren’t able to qualify for assistance. If you can reduce prices on a case by case basis, or provide lower fees entirely, it could really go a long way.
Prove The Safety and Reliability Of Your School
Every parent wants to know their child is safe in your care. Point out local reporting agencies where they can look up your record. Get referrals and testimonials from other parents who have used your preschool for their kids. Give a tour of your facility, and point out how you meet local laws and standards.
Show Off Your Curriculum/Playtime Balance
Not all of preschool time is learning time! Playtime balance is also very important. Be sure to show that off when you give the tour, making it clear how you teach, and how they play with others. Showing parents your curriculum will make them feel at ease about the level of education you will be providing for their child.
Attract More Students!
Parents are always looking for preschools where their kids can learn, have fun, and be safe. Proving that you cover all three, and making parents aware that you are available, will go a long way to filling those empty slots.
